Here’s Why We Don’t Call This a Fruitcake
These gourmet nut cakes look like traditional fruitcakes, so why don’t we call them that? Well, we used to. After all, that’s what mom would call them. She was known throughout the community for making the best fruitcake, with friends and neighbors eagerly anticipating her fruitcake gift every Christmas season. So when we started baking fruitcakes in her honor using her recipe, we naturally called them Anna Mary’s fruitcake.
But, it didn’t take us long to start realizing that a lot of people have very negative stereotypes about fruitcakes and some folks would simply reject the idea of the cakes based on their preconceived ideas of fruitcake. If we could persuade them to try it, the common response was, “this isn’t a normal fruitcake! In fact, you’d be nuts to call this a fruitcake.” So we stopped calling it that and changed the name to Anna Mary’s Gourmet Nut Cakes. After all, with pecans and walnuts as the top two ingredients it makes sense to have them identify primarily as a nut cake.