Projection — Back in Stock on February 10
Why This is NOT your traditional Fruit Cake
We used to call these “fruit cakes.” That’s what Mom always called them. She was known throughout the community for making the best fruit cake around. She loved to make them and give them to friends and neighbors over the holidays. So when we started baking fruitcakes with her recipe, we called them Anna Mary’s Fruit Cake.
But, we soon realized that a lot of people don’t think highly of fruitcakes and some folks would simply reject the product because of a stereotype that didn’t fit our cakes at all. If they sampled the cake, the common response was, “This isn’t a normal fruitcake!” or “I don’t like fruit cake, but this is really good!” So we stopped calling it a fruit cake and named it “Anna Mary’s Gourmet Nut Cakes.” After all, with pecans and walnuts as the top two ingredients it makes sense to identify it as a nutty product. And besides, “We’d be NUTS to call this a fruit cake!”