Why This is NOT your traditional Fruit Cake
We used to call these fruitcakes. That’s what mom always called them. She was known throughout the community for making the best fruitcake around and she loved to make these cakes and give them to friends and neighbors over the holidays. So when we started baking fruitcakes using her recipe, we called them Anna Mary’s fruitcake.
But, it didn’t take us long to start realizing that a lot of people have very negative stereotypes about fruitcakes and some folks would simply reject the product based on a stereotype that didn’t fit our cakes at all. If we could persuade them to try it, the common response was, “this isn’t a normal fruitcake! In fact, you’d be nuts to call this a fruitcake.” So we stopped calling it that and changed the name to Anna Mary’s Gourmet Nut Cakes. After all, with pecans and walnuts as the top two ingredients it makes sense to have them identify primarily as a nutty product.